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Grassroots billboard pitch to urban voters before Qld election | North Queensland Register

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Connecting with consumers preparing to cast a vote has been the motivation behind a ‘vote for food’ billboard and television advertising campaign conducted in the last fortnight by producer advocacy group A True Story.

They told hundreds of thousands of Brisbane and Townsville commuters to put Labor and the Greens last on their ballot papers in the interests of the meals they eat.

The message was signed from ‘your farmers’ and spokeswoman Elisha Parker said it was designed to represent food producers speaking directly to voters and food consumers, without political overtones.

The message on the billboards on display in Brisbane and Townsville has been designed to leverage off the interest in food production aroused by the global pandemic.

The message on the billboards on display in Brisbane and Townsville has been designed to leverage off the interest in food production aroused by the global pandemic.



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